Patrizia Ciccarelli is the founder and creative force behind HERA, a jewelry brand born from her lifelong immersion in fashion, history, and craftsmanship. Deeply influenced by her Italian heritage, Patrizia spent her early years exploring antique shops and markets all over the globe , where she developed a profound appreciation for the beauty and symbolism of collectible objects with deep history. 

 

Her creative vision for HERA draws heavily from Roman and Greek mythology — worlds where strength, femininity, and timeless power converge. Through HERA, Patrizia reimagines these ancient references for the modern woman, blending old-world soul with contemporary edge.

 

Before founding HERA, Patrizia built an internationally respected career as a fashion executive, holding senior merchandising and strategic roles at Saint Laurent, Prada & Miu Miu, Marc Jacobs and Fendi to name a few.

 

With a career defined by clarity, focus, and strategic rigor, Patrizia brings both creative depth and commercial discipline to HERA. Her vision is to create jewelry that feels discovered, not manufactured — pieces that honor the past while empowering the modern woman to express her own mythology.